Every home seller wants to get the most value from their home and the right real estate agent will share the same goal. However, many sellers choose to bypass an important step in the process that could increase the sale price of the home and reduce the number of days on the market. What is this magical step? Home Staging.

What is Home Staging?

If you watch HGTV, chances are you’re familiar with home staging, even if you don’t know it.

©HGTV/ via Netflix

Home staging is essentially preparing your home for sale.  When selling their home, virtually everyone will “stage” their home to some degree. It may range from mowing and planting flowers to painting walls neutral colors.

However, the real magic comes in when a potential buyer can truly visualize themselves in their new home. This happens with professionally selected furnishings that highlight the best attributes of a property in contemporary style.

How will this help me get more money?

According to a recent survey conducted by the National Association of Realtors (NAR), sellers agents believe that home staging can increase the home's value up to 20%!  Click to Tweet this Stat

In our market, the average Carlsbad home sale price is about $1 MM at the time of this post. While a twenty percent increase would be outstanding (hello, $200,000!), it is not a realistic expectation. For homes in the $400,000 range, a twenty percent increase can be attainable, however, in higher-end markets like many in North County, we generally see an increase of around $75k. Older developments that may have visually dated features can especially benefit from staging with contemporary furnishings.

Here are some other intriguing stats.

Home Staging Stats from NAR

The Benefits of Using a Professional Home Staging Company

They key is understanding where and how much you should spend staging your home. Spending funds in the wrong areas or investing too little or too much can dramatically affect your return. This is where a professional staging company is beneficial. They, working in conjunction with The Lund Team, can determine the areas that will excite and motivate buyers. They can help maximize your staging budget, getting you the best selling price possible. Not only will it gain the attention of more and better-qualified buyers, it will sell your home quicker. In desirable markets like ours, effective home staging can reduce on-the-market times by 80-90%.

So, Is It Worth It?

The answer is, if staging is done properly with experienced advice and a measured approach, it can pay big dividends. Imagine if you could sell your home in days or weeks instead of months? What if you could get near or above your asking price? The Lund Team has trusted partners we can recommend for the staging of your home. We have seen their work and witnessed the results they bring. To learn more, please contact us at (760) 438-0800. Let us help you maximize your real estate investment.

Posted by Tyson Lund on


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